Before you begin with SEO, you need to first do a thorough SEO analysis of your website to create a baseline so that you can track your website’s SEO progress. One of the most popular SEO analytics tools out there is Traffic Travis because not only does it do a complete SEO check of your website and provide you with suggestions for improvements, it also has a ton of other features that other free tools simply do not offer. To download it, simply click here, go to “Free Download” and enter your email address. The download link will be sent directly to your inbox.
Anyway, without further ado, here are my 8 tips for getting your website to the top of search rankings:
1. Content is #1: Make sure your website’s content is unique and emphasizes your primary keyword or keyword phrase.
2. Get high-quality backlinks: Acquire as many links back to your site as possible without skimping on quality. If you have many backlinks from completely unrelated sites, it might actually hurt your rankings.
3. All links should include keywords: Instead of links looking like this: http://domain.com?article-id=130, you should use descriptive URLs: http://domain.com/top-tourist-attractions. This is one of the easiest tips to implement and it gives you a big SEO boost.
4. Search engines don’t like pages stuffed with keywords: If you go overboard on using the same keywords over and over again, search engines can actually penalize you because the page does not have natural language content.
5. PageRank is not the be-all and end-all: Just because a site has a higher PR than another does not necessarily mean that it will be ranked higher. PR is only a small part of Google’s ranking algorithm.
6. Get a social media presence: Google monitors the social space which includes tracking the amount of likes, shares, comments, and replies that your site has on various social media platforms, so make sure your site has a big social media presence.
7. Create a site map: Web crawlers sometimes have difficulty crawling websites with complicated navigation and pages that are deeply buried. A site map fixes this problem by making the links easily available to be crawled, as well as helping the crawler understand your site’s hierarchy.
8. Make sure your website has a responsive design: With the advent of mobile devices, it has become important for all websites to have a responsive design, meaning it automatically adapts for optimal display on the user’s device.